Northbound designs and builds high-performing websites for local and growing businesses — then uses real analytics and targeted ads to keep pointing them the right way.
Website design is the foundation of everything we build. From there, we layer in the tools that keep your site — and your business — improving.
Custom-designed, mobile-ready websites built around how your customers actually search, browse, and buy — not a recycled template. Every site is built for speed, clarity, and conversion.
We track how visitors actually use your site — where they drop off, what they ignore, what converts — and turn that into a clear list of fixes, not just a dashboard full of numbers.
Once your site is built to convert, we can run targeted Meta and Instagram campaigns to drive the right traffic to it — sized to your budget, measured against real results.
We review your current site (or lack of one) and send back 3–4 concrete findings — no obligation.
We design around your business and content, then build a fast, mobile-first site from scratch.
We handle the technical rollout so your new site goes live with zero downtime and no guesswork.
With analytics in place, we keep refining — and can layer in ads once the foundation is converting.
Northbound was founded by Mason Haliburton, a marketing student at Ohio University who started the company to help small and local businesses compete online without the bloated price tag of a traditional agency.
Mason handles every project directly — from the first audit to the final build — bringing a student's eye for what's current with a genuine stake in every client's results. Northbound isn't a side project; it's being built to grow alongside the businesses it serves.
"Every business I look at has a story worth telling well. My job is making sure their website actually tells it."
We're not a template mill or a bloated agency. Every project gets direct attention and a build made for your business specifically.
You work directly with the person building your site — no account managers, no relay chain.
Every design decision is backed by how people actually behave on your site, not guesswork.
Started in Athens, Ohio — built to grow with businesses anywhere we can point them forward.
Fill out the form and we'll follow up with next steps — including a free look at your current site if you have one.
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